Background
Flex-power was founded in 2001 by Bejan Esmaili and Rasheen Smith, athletes who disliked the smell of existing sports-related pain relief products. They received guidance from PowerBar founder, Brian Maxwell and hired scientists who developed the Flexpower formula within a year.
The company indicates that liposome nanotechnology is used in Flex-power to embed the active ingredients in tiny particles for delivery through the skin.
Read more about this topic: Flexpower
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