Promotion and Release
On 2 June 2009, the band supported Starsailor at the Union Chapel in London, performing an acoustic concert in aid of homeless charity Crisis. During the set, the band aired acoustic versions of "Flaws" and "Ivy & Gold". Later in the same month, the band embarked on the "Tour For Lulu" throughout June–July 2009, performing four dates in the United Kingdom at locations chosen by fans. The tour was due to the band having a number of days off in between recording. One location on the tour included a beach hut in Hengistbury Head, with the band including a cover of Joy Division's "Love Will Tear Us Apart". The album was confirmed for release on 12 July 2010 in the United Kingdom, on CD and vinyl.
Flaws was preceded by a 7-inch vinyl of "Ivy & Gold" and title track "Flaws", released on 5 July 2010. Zane Lowe named "Ivy & Gold" his "Hottest Record in the World" on 12 May 2010, an acclaim given to "Jewel" and ..Blues.. single "Magnet" previously. "Ivy & Gold" was also A Listed in the BBC Radio 1 playlist. As well as this, the band announced a seven date tour of the United Kingdom, with most performances taking place in churches. All dates were performed acoustically. The band also confirmed through Twitter that a video was to be recorded for each track, with "Flaws", "Ivy & Gold", "Swansea" and "Dust on the Ground" in circulation prior to the album's release. A deluxe version of the album, released through online retailer Play.com, includes a DVD containing the videos.
Read more about this topic: Flaws
Famous quotes containing the words promotion and/or release:
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—Rutherford Birchard Hayes (1822–1893)
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