Fine Print On TV and Other Video Media
A common practice has been to use fine print in advertising on television. In such a case, the fine print is displayed at the bottom of the screen in a manner where it is not noticeable to many viewers, or is displayed for such a short time that no one has the time to read the entire paragraph without an artificial means of stopping the commercial, i.e. record it or freeze frame it, such as with a digital video recorder (DVR), in order to read it. The attention is drawn away from this little section by the more eye-catching or large print description of the offer, which alone is untrue.
Fine print is often illegible, e.g., when a TV picture is noisy, low-resolution, or the viewer's sight is impaired. Banking offers have been displayed on video billboards by highways that are unreadable by passing drivers.
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Famous quotes containing the words fine, print, video and/or media:
“And every acre good enough to eat,
As fine as flour put through a baker’s sieve.”
—Robert Frost (1874–1963)
“Who should come to my lodge this morning but a true Homeric or Paphlagonian man,—he had so suitable and poetic a name that I am sorry I cannot print it here,—a Canadian, a woodchopper and post-maker, who can hole fifty posts in a day, who made his last supper on a woodchuck which his dog caught.”
—Henry David Thoreau (1817–1862)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)