Release
The game's release in North America was preceded by a massive three-month marketing campaign, which consisted of three 30-second television commercials on major networks, a one minute long theatrical commercial, a holiday promotion with Pepsi, and printed ads in publications such as Rolling Stone, Details, Spin, Playboy and comic books published by Marvel and DC Comics. Several additions to gameplay and story were made for the game's North American release, such as easier exchange of materia, arrows highlighting exits on field screens, and an extra cutscene, prompting a re-release in Japan under the title Final Fantasy VII International. On December 18, 2012 this version will be re-released as part of the Final Fantasy 25th Anniversary Ultimate Box Japanese package.
Read more about this topic: Final Fantasy VII
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