Lyricists
Full article: Hindi songs
In the 1950s and '60s, lyricists like Shailendra, Hasrat Jaipuri, Sahir Ludhianvi, Raja Mehdi Ali Khan, Rajinder Krishan, Majrooh Sultanpuri, Bharat Vyas, Shakeel Badayuni, Qamar Jalalabadi, Anand Bakshi, Jan Nissar Akhtar and S.H. Bihari wrote lyrics of many classic filmi songs. Lyrics tended towards the literary and drew heavily on contemporary Urdu and Hindi poetry. The south has seen poets like Kannadasan, Vairamuthu and Vaali rise to prominence, in Tamil poetry and literature alongside Vayalar Ramavarma, P. Bhaskaran, O. N. V. Kurup in the Malayalam music industry.
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