Standard Release
The standard release routine for a movie is regulated by a business model called "release windows". The release windows system was first conceived in the early '80s, on the brink of the home entertainment market, as a strategy to keep different instances of a movie from competing with each other, allowing the movie to take advantage of different markets (cinema, home video, TV, etc.) at different times.
In the standard drill, a movie is first released through movie theaters (theatrical window), then, after approximately 16 and a half weeks, it is released to DVD (entering its video window). After an additional number of months it is released to Pay TV and VOD services and approximately two years after its theatrical release date, it is made available for free-to-air TV.
Read more about this topic: Film Distribution
Famous quotes containing the words standard and/or release:
“As long as male behavior is taken to be the norm, there can be no serious questioning of male traits and behavior. A norm is by definition a standard for judging; it is not itself subject to judgment.”
—Myriam Miedzian, U.S. author. Boys Will Be Boys, ch. 1 (1991)
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)