Fila (company) - Fila in Pop Culture

Fila in Pop Culture

  • The brand Fila was heavily featured in the 1986 movie Soul Man.
  • The brand Fila was heavily featured throughout the entire run of HBO crime series "The Sopranos."
  • The Fila logo is presented in the Super Famicom tennis video game Super Final Match Tennis.
  • The Fila Store is one of the drop off points in the video game Crazy Taxi.
  • Fila Decathlon was the title of a game for Game Boy Advance Developed by THQ.
  • Toji Suzahara from Neon Genesis Evangelion wears a track jacket with the word FILA stitched on the front.
  • Fila clothing was also very popular in the 1980s rap scene (today often called Old school hip hop). Examples are the song "Do the Fila" by Steady B, "Put your Fila's on" by Schoolly D or even a whole group labeled Fila Fresh Crew. Also the cover of Just-Ice's first album makes use of Fila signs.
  • On the other hand, in their 1989 song "The Sounds of Science", the Beastie Boys exhorted listeners to "Rock my Adidas; never rock Fila."
  • However, in a dramatic reversal five years later, Mike D tried to mount a Fila revival, only to encounter considerable resistance: "Step into the party with the Fila fresh gear, people looking at me like I was David Koresh here" ("The Scoop", Ill Communication, 1994).
  • In (You Gotta) Fight for Your Right (To Party!) by the same, Mike D wears a FILA t-shirt throughout.
  • The main character of Prince of Tennis, Echizen Ryoma wears Fila sportswear for everyday use. His Fila cap and shoes are his trademark.

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