The Fender Custom (or Maverick) was a short-lived model released by the CBS-owned Fender in 1969. Essentially a six-string Fender Electric XII, the Custom was an attempt to sell off unused factory stock instead of simply writing it off. The guitar was made with unused parts from Electric XII guitars, including the body, pickups and neck, and also unused Fender Mustang bridges. The six extra holes in the headstock for the tuning machines were filled and veneered over. The Custom was featured more prominently in sales material than its companion, the Swinger, but sold poorly, and was never expected to compete with Fender's more popular models. A notable fan of the Fender Custom was Cheap Trick's lead guitarist Rick Nielsen.
Famous quotes containing the word custom:
“There is the grand truth about Nathaniel Hawthorne. He says NO! in thunder; but the Devil himself cannot make him say yes. For all men who say yes, lie; and all men who say no,—why, they are in the happy condition of judicious, unincumbered travellers in Europe; they cross the frontiers into Eternity with nothing but a carpet-bag,—that is to say, the Ego. Whereas those yes-gentry, they travel with heaps of baggage, and, damn them! they will never get through the Custom House.”
—Herman Melville (1819–1891)