FedEx - Operating Units and Logos

Operating Units and Logos

FedEx is organized into operating units, each of which has its own version of the wordmark, designed by Lindon Leader of Landor Associates, of San Francisco, in 1994. The Fed is always purple and the Ex is in a different color for each division and grey for the overall corporation use. The original "FedEx" logo had the Ex in orange; it is now used as the FedEx Express wordmark. The FedEx wordmark is notable for containing a hidden right-pointing arrow in the negative space between the "E" and the "X", which was achieved by designing a proprietary font, based on Univers and Futura, to emphasize the arrow shape.

FEDEX OPERATING COMPANIES SCAC CODES FOR FEDEX:

The Standard Carrier Alpha Code (SCAC) is a unique code used to identify transportation companies. It is typically two to four alphabetic letters long. It was developed by the National Motor Freight Traffic Association in the 1960s to help the transportation industry for computerizing data and records.

• FDE – FedEx Express
• FDEG – FedEx Ground
• FXFE – FedEx Freight
• FDCC – FedEx Custom Critical

• FedEx Express (Orange "Ex"): The original overnight courier services, providing next day air service within the United States and time-definite international service. FedEx Express operates one of the largest civil aircraft fleets in the world and the largest fleet of wide bodied civil aircraft; it also carries more freight than any other airline.
  • Caribbean Transport Services: Until 2008, a part of FedEx Freight. Provides airfreight forwarding services between the US mainland, Puerto Rico, the Dominican Republic, and other Caribbean islands.
• FedEx Ground (Green "Ex"): Guaranteed day-definite delivery within Canada and the United States at a cost savings as compared to time-definite FedEx Express. Uses a large fleet of trucks which are owned by the independent owner/operators and drivers are independent contractors who control individual delivery routes and territories. Formerly Roadway Package System (RPS).
  • FedEx Home Delivery: A division of FedEx Ground, specializing in residential delivery Tuesday through Saturday and offers delivery options to provide more flexibility for residential recipients. The logo includes a drawing of a dog carrying a package . FedEx Home Delivery only operates in the United States. To make up the difference, FedEx Ground in Canada performs the business deliveries and residential deliveries.
• FedEx SmartPost (Grey "Ex"): Consolidates parcels from merchants such as e-commerce and catalog companies and uses the United States Postal Service for the final delivery. Formerly the independent company Parcel Direct until FedEx acquired them for $120M in 2004.
• FedEx Freight (Red "Ex"): Less than truckload (LTL) and other freight services. The second largest LTL carrier in the United States, with $4.5 billion in revenue for 2008.
  • FedEx Freight, Inc: Formerly American Freightways, Viking Freight, and Watkins Motor Lines.
  • FedEx Freight Canada: Formerly Watkins Canada Express.
  • FedEx Custom Critical: Delivers urgent, valuable, or hazardous items using trucks and chartered aircraft. Freight not accepted for transport includes perishable food, alcohol, livestock, household goods, hazardous waste and money. Drivers are independent contractors who own their vehicles. Service in Mexico uses interline carriers. Formerly Roberts Cartage or Roberts Express.
• FedEx Trade Networks (Yellow "Ex"): Provides services relating to customs, insurance, and transportation advice. Formerly C.J. Tower & Sons, then Tower Group International.
• FedEx Supply Chain Services (Grey "Ex"): Provides logistics services including Critical Inventory Logistics, Transportation Management Services, Fulfillment Services, etc. Formerly Roadway Logistics System, then Caliber Logistics.
• FedEx Corporate Services (Grey "Ex"): Provides global marketing, planning and information technology (IT) services for the other FedEx operating companies.
• FedEx TechConnect: Offering a customer service toll-free telephone line for customer questions. It is operated by an automated operator then will prompt the user to a live agent for uses of tracking, claims, scheduling pick-ups (Express, Ground, Same Day, Custom Critical, Freight Express, and Freight LTL), compliments and complaints, locations (both staffed counter locations and drop-boxes), ordering supplies, setting up FedEx accounts, billing etc. Formerly FCIS or FedEx Customer Information Services.

• FedEx Office (Blue "Ex"): The retail arm of the corporation, offers copying and digital printing, professional finishing, document creation, Internet access, computer rentals, signs and graphics, direct mail, Web-based printing, and FedEx shipping. Formerly an independent company, known as Kinko's until it was acquired by FedEx in 2004 and rebranded to FedEx Kinko's. In June 2008 the company was finally rebranded as FedEx Office.
  • FedEx Office and Print Centers: Provides services such as copying, printing, Internet access and FedEx shipping.
  • FedEx Ship Centers: Provides a central location for FedEx customers to deposit their packages for shipping, also offering a self-service photocopy and fax machine, office products for packing and shipping, boxes and packaging services. Formerly, these locations were called FedEx World Service Centers.
  • Both FedEx Office and Print Centers and Ship Centers now offer Hold at Locations for FedEx Ground & FedEx Express shipments for easy pick up. Transfer to Office/Ship centers takes 1 to 2 business days (example: calling the customer service line one day prior to pick up. This ensures package is put with proper route of courier that services that area).