Methods of Advertising
Common methods of advertising include:
- Television commercial campaigns
- Print media campaigns
- Billboard campaigns
- Event Sponsorship (sporting events and others)
- Product placement in films and television programmes
- Various forms of branding, including clothing
- Direction signs and posters, telling people how far the restaurant is
In February 2005 McDonald's used a viral marketing campaign during Super Bowl XXXIX - the Lincoln Fry. Two Pizza Hut marketing ploys have involved spaceflight. In 2001 they were the first to deliver pizzas to outer space when their vacuum-sealed food arrived at the International Space Station, just a year after agreeing a deal to have a 30-foot Pizza Hut logo placed on the side of an unmanned rocket.
According to research done by the Rudd Center for Food Policy and Obesity at Yale, $4.2 billion was spent in 2009 by fast food industries in advertising through media. The report also showed an increase in television ads exposure to adolescents and teens in recent years. They reported a 21% increase for preschoolers, 34% increase for children, and 39% increase for teens since 2003. While fast food advertising has made an attempt to promote healthy food choices for children, less than 40% of the ads children view are actually promoting kids meals.
The most recent form of fast food advertising that is still in its early stages of development is advertising through smart phone devices. Several restaurants have created applications that allow customers to make online orders through their smart phones.
Read more about this topic: Fast Food Advertising
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