Reception
The movie released on 29 October 2008 with Golmaal Returns. It had an extremely good opening and most of the shows were a sellout. According to Delhi based distributor Joginder Mahajan "Both films are faring exceptionally well at the box office. Content wise, Fashion is for upper crust audiences and is attracting youngsters; Golmaal Returns is for the masses. However, as per the current statistics, the reaction for Fashion is going at around 70 percent, while Golmaal Returns has fallen to 50 percent. Stay wise, the former is a long-term movie and the initial reaction for it has been 100 per cent."
Fashion recovered half of its costs - around Rs. 8.5 million - from in-film advertising through its sponsors and endorsements from brands like Lenovo, Sunsilk, Reebok and Kimaya even before it released. Fashion collected 33 crore in it first week worldwide. Box office India declared the film as "average" after it grossed Rs. 36,75,00,000. Worldwide Fashion box office earned 8,658,713 $ (49 crore).
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Famous quotes containing the word reception:
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)