Farmers Union Iced Coffee - Launch

Launch

First launched in 1977 when "Farmers Union" was a co-operative of South Australian dairy farmers, the brand has achieved iconic status in South Australia and is now also available in all other Australian states and territories. The drink is made with coffee, glucose, and homogenised reduced fat milk and milk solids. In the past Farmers Union Iced Coffee's labelling also made mention of "iced confection" as an ingredient. The flavour of the product changed considerably when this ingredient was removed. The product is available predominantly in 600 mL and smaller 375 mL cardboard cartons. It is also sold in 1 litre cardboard cartons, 2 and 3 litre plastic bottles and 750 mL plastic bottles.

In 2003, Australians consumed in excess of 22,000,000 litres of Farmers Union Iced coffee, making it Australia's best selling flavoured milk drink/milk shake at that time. The drink's popularity has more recently been reflected by some McDonald's, KFC and Hungry Jack's restaurants selling it as a part of their menus across the country. Farmers Union Iced Coffee outsells Coca-Cola in South Australia, making it the only place in the world where a milk drink outsells a cola product, and one of the few places where Coca-Cola is not the most popular locally consumed bottled beverage, a success shared only by Inca Kola in Peru and Irn-Bru in Scotland and various drinks in nearly every Asian country.