Commercial Context
In its commercial context, experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the ideas, emotions, and memories that these moments create. Commercial experience design is also known as customer experience design, and brand experience. In the domain of marketing, it may be associated with experiential marketing. Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.
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Famous quotes containing the words commercial and/or context:
“So by all means lets have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isnt it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (18881959)
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—Stanley I. Greenspan (20th century)