Market
The company received a significant amount of world wide media coverage from newsprint, television, radio, and magazine articles. The use of the internet was not yet popularized, however the company did benefit from the coverage as it was known at that time. The American motorcycle industry was robust in the 1990s and growing at double digit rates as baby boomers were exploring health and recreation alternatives. The waiting list for a popular Harley-Davidson model was up to two years, and Excelsior-Henderson positioned to capitalize on the growing market and unfulfilled demand. During this same timeframe, additional companies (OEMs and after-market custom bikes) had also decided to enter the industry, with most of them later succumbing. Noteworthy are the Indian Motorcycle revivals, which invested an estimated $240 million, and the Polaris Victory motorcycle launch, which invested an estimated $200 million.
Read more about this topic: Excelsior-Henderson Motorcycle
Famous quotes containing the word market:
“the old palaces, the wallets of the tourists,
the Common Market or the smart cafés,
the boulevards in the graceful evening,
the cliff-hangers, the scientists,
and the little shops raising their prices
mean nothing to me.”
—Anne Sexton (1928–1974)
“But the nomads were the terror of all those whom the soil or the advantages of the market had induced to build towns. Agriculture therefore was a religious injunction, because of the perils of the state from nomadism.”
—Ralph Waldo Emerson (1803–1882)
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)