Marketing
In 1992, Rediffusion Y&R, the agency on record, cracked the ‘Give me Red’ tagline that Eveready Industry continues to use. In 2004, Amitabh Bachchan was appointed as brand ambassador for a period of two years, during which the agency came up with another ‘Give me Red’ campaign. Following the Bachchan ads, it was only earlier in 2009 that Eveready released an ad titled ‘Boxing’.
Eveready Industries has launched an advertising campaign for Eveready Ultima to highlight its latest offering, Eveready Ultima Batteries. The entire animation has been worked on by creating controlled trails of light concept which is derived out of light painting. Recognizable shapes were made with a torch and captured on a digital still camera. The film comprises over 3000 such photographs, played back quickly, one after the other, like in a flicker book.
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