Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V.. It was introduced to the market in 1996 and Euro Shopper branded products have been sold by some of the AMS members in different countries in Europe ever since.
Euro Shopper products mostly include commodities with long shelf life. Regardless of country, all products share the same packaging. There are both national products, sold in only one country, and international products, sold in all countries.
It often appears on ITV soap Emmerdale in the shops and in people's house.
ICA Sweden is currently phasing out Euro Shopper branded products and replacing it with their own brand ICA Basic.