Eugenia Sheppard

Eugenia Sheppard (July 24, 1900 - November 11, 1984) was an American fashion writer and newspaper columnist for some 80 newspapers (including the Columbus Dispatch, New York Post, The Boston Post, and most notably, the New York Herald Tribune.

Sheppard was credited with having "revolutionized fashion reporting with her reports in the NYC Herald Tribune (1940–56)". Her syndicated column, Inside Fashion, made her the most influential fashion arbiter of the 1950s and 1960s. Her fashion columns at the New York Herald Tribune carried Joe Eula's illustrations.