Travel Website (re)design
Every website have a conversion goal - travel websites have to convert 'lookers' into 'bookers', website visitors into guests.
(a) "Recent research suggests that users decide to stay or leave your site in 8 seconds or less" Google suggests to use short headlines to tell quickly the user benefit of travel service, in personal tone, avoiding advertising style.
(b) Google Analytics, the free web analytics application of Google, provides benchmarking for several industrial websites. Global industrial averages (the benchmarks) show: travel website visitors spend 90 seconds on accommodation sites and visits 3 pages, on the average. The conclusions (i) also the best travel websites can be read in 120–180 seconds, and websites can contain 5-6 pages maximum, (ii) travel websites have to focus on experiences and use images to represent it quickly and effectively, (iii) instead using guestbook, travel websites have to use guest's short testimonials.
Read more about this topic: Etravel Promotion
Famous quotes containing the word travel:
“I have found out that there ain’t no surer way to find out whether you like people or hate them than to travel with them.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)