Revamp
In the first week of March 2008, ESPN announced that this service would change its name to "ESPN Films". In addition, ESPN announced a new alliance with Creative Artists Agency, which represents such athletes as LeBron James, David Beckham and Peyton Manning in addition to many movie and television stars.
The first production to be branded "ESPN Films" is Black Magic, a four-hour documentary about the history of basketball as played at Historically Black Colleges and Universities. It aired on March 16 and 17 on ESPN without commercial interruptions.
Their first theatrical film is X Games 3D: The Movie, which was released on August 21, 2009.
On October 6, 2009, ESPN began airing ESPN Films' 30 for 30, a 30-hour series to mark 30 years of the original network. Among those participating in the project are Spike Lee, Richard Linklater, Barry Levinson, and Mike Tollin.
Another significant change is that ESPN Films will make movies for theatrical release as well as for television, as MTV and Nickelodeon already do. Walt Disney Studio Entertainment will have the right of first refusal on all projects.
Read more about this topic: ESPN Films
Famous quotes containing the word revamp:
“We cannot spare our children the influence of harmful values by turning off the television any more than we can keep them home forever or revamp the world before they get there. Merely keeping them in the dark is no protection and, in fact, can make them vulnerable and immature.”
—Polly Berrien Berends (20th century)