Career At The American Broadcasting Company
After finding limited success in front of the camera, Anderson moved behind the microphone when Fred Silverman made Anderson the voice of the American Broadcasting Company. Anderson's voice is likely best remembered for his newscast introductions for various ABC stations across the country: "Eyewitness News...starts...NOW!" (WEWS would be one of these affiliates, utilizing Anderson's voice throughout the 1980s.) Anderson's signature was putting emphasis on a particular word. One example was his enunciation of "Love" in "The Love Boat." Another would be "The Man... The Machine... Street Hawk!" from the 1985 motorcycle action series. His voice was also heard in the ABC bumpers as he was saying "This is... ABC!" Anderson was also the announcer of America's Funniest Home Videos from 1989 to 1995 and did the voiceover for the previews of new episodes during the first three seasons of Star Trek: The Next Generation until he was replaced by Don LaFontaine.
Anderson told the San Francisco Chronicle that his goal as an announcer was to "try to create a mood. I have to concentrate on each word, on each syllable. I have to bring something special to every sentence I say. If I don't do that, they might as well just get some announcer out of the booth to read it. I want people to hear me talk about a show and then to say, 'Hey, this is going to be great. I want to watch this.'"
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