Eric Friedl, also known by his stage name, Eric Oblivian, is the founder and owner of Goner Records, an independent music label and record store located in Memphis, Tennessee.
He is also an American singer, songwriter, guitarist, and entrepreneur. He was a founding member of the Memphis garage-rock band the Oblivians, and was a member, along with Jay Reatard of The Reatards and King Louie Bankston of The Royal Pendletons, in the garage band, the Bad Times. Friedl is a current member of The Dutch Masters, the True Sons of Thunder, and the New Memphis Legs.