Brands
Equinox Fitness is the luxury fitness brand of the company. It aims at delivering a high-end experience to health and fitness. Most clubs are centered around affluent cities and neighborhoods. The Brand works to distinguish itself from a "gym" by offering its members several amenities. The fitness clubs include full service spas, Private Pilates Studios, Boxing Studios, Pools, Daycare, Personal Training, Concierge Service.
PURE Yoga is the yoga division of the company. The studios in the U.S. are currently only in New York, with plans for national expansion. PURE was brought over from Asia, where it thrives in most major cities. Its Asian operations are overseen by PURE International which operates three of its own brands: PURE Fitness, PURE Yoga & PURE Dining.
Blink Fitness is the company's solution to the working class individual. Blink offers a compact, "lite" version of its full scale health club. This is also the first time that the luxury focused company is offering a moderately priced product.
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