Branches Transformation
The bank has adopted the fruit symbol as a part of its Project Quantum Leap (PQL) initiated in the last quarter of 2007. A total of RM 180 million has been allocated over three years of the PQL to refurbish its branches. The fruit concept is aimed to symbolise the refreshing change of the branches for better banking experience of its customers. The fruit symbol also signifies financial health. The introduction of the fruit theme is accompanied by branches transformation including allocating 70% of the bank to customer space, new ATMs at the bank, improvements of risk management practices, and a complete redesign of the bank’s layout.
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Famous quotes containing the word branches:
“They all came, some wore sentiments
Emblazoned on T-shirts, proclaiming the lateness
Of the hour, and indeed the sun slanted its rays
Through branches of Norfolk Island pine as though
Politely clearing its throat....”
—John Ashbery (b. 1927)