Product Line
As of August 2010, Entenmann's products include donuts, loaf cakes, pies, Danish, cookies, Enten-minis—Brownies and desserts that are packed in smaller servings, cereal bars, and 100 Calorie Little Bites.
In 2007, Entenmann's added a line of coffee products. Coffee Holding Co., Inc. made a three-year licensing agreement with Entenmann's Products, Inc. which gives Coffee Holding Co. the rights to nationally sell and produce coffee that is branded Entenmann's.
In 2012, Entenmann's partnered with White Coffee Corporation for a new collection of flavored coffees and cocoa. The 100% Arabica coffee is sold at Burlington Coat Factory, Dollar Tree and Entenmann's Outlets, with expected sales in mass market, supermarkets, club stores, drug stores and food service nationwide.
Entenmann's licensed their first non-edible product in September 2008 with the sale of scented candles. The candles were scented as coffee cake, all-butter loaf cake and raspberry Danish. Other scents such as pumpkin pie and warm gingerbread have been added for the holidays and chocolate-chip cookie was made available spring 2009.
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