Search Engines
Search engines such as Google Maps carry a significant number of business listings, often rivaling and sometimes exceeding the number of listings found in the traditional online yellow pages. These search engine results are a very effective way to reach new customers.
Search engine listings can often be edited by users, not just business owners. It is therefore important for business owners to verify and register their business address with all the major search engines.
Some of the problems associated with search engine advertising is click fraud. This is when ads are clicked on with no intention of purchasing anything. The search engines still charge the advertiser for these clicks, if the advertiser does not discover the fraud. Many online advertisers have discovered that clicks do not equal calls.
Many small businesses find the search engine keyword model very complicated. The average category in an Internet Yellow Pages would take an average of 20different keywords/search terms to "cover" on a search engine. For example a plumber might need to buy leaky sink, leaky pipe, Toilet repair, sink repair,drain cleaning and on and on. It is easier for many businesses to buy an ad under "plumbers" in their local IYP's.
Read more about this topic: Electronic Yellow Pages
Famous quotes containing the words search and/or engines:
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