Schools
The major chains of commercial language schools have branches in cities and towns throughout Japan, and there are large numbers of smaller independent outfits. Several chains offer instruction in other languages, including Spanish, French, Italian, German, Chinese, and Korean. These languages are taught primarily at larger city branches or through videoconferencing. In 2002, foreign language instruction in Japan was a 670 billion yen industry, of which the five largest chains (Nova, GEOS, ECC, Aeon, and Berlitz) accounted for 25%. Nova, the biggest, filed for bankruptcy in October 2007. Berlitz was once considered one of the "Big Four", but its market share has declined in recent years and it was overtaken by ECC. ECC and Aeon have become the most widely recognized eikaiwa English conversation schools in Japan. The large eikaiwa run extensive advertising campaigns in print and on television; they sometimes feature Japanese or international celebrities in their promotions and have a very high profile and strong brand recognition often built on the personal and professional qualities of the foreign staff currently contracted to work for them.
A 2008 assessment of the language study market for fiscal year 2007 showed it had shrunk by over 61%, an effect of Nova's collapse, although demand for some services like software and lessons for children had increased. GEOS filed for bankruptcy in April 2010.
Average salaries for eikawa teachers have generally fallen since the 1980s. Eikawa teachers' unions have attempted to combat the decline in pay and benefits, with mixed results.
Read more about this topic: Eikaiwa School
Famous quotes containing the word schools:
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