In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.
The subject on effective frequency is quite controversial. Many people have their own definition on what this word means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency.
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Famous quotes containing the words effective and/or frequency:
“... effective magic is transcendent nature ...”
—George Eliot [Mary Ann (or Marian)
“One is apt to be discouraged by the frequency with which Mr. Hardy has persuaded himself that a macabre subject is a poem in itself; that, if there be enough of death and the tomb in one’s theme, it needs no translation into art, the bold statement of it being sufficient.”
—Rebecca West (1892–1983)