Partnership With Stieglitz
Steichen met Alfred Stieglitz in 1900, while stopping in New York City en route to Paris from his home in Milwaukee. In that first meeting, Stieglitz expressed praise for Steichen's background in painting, and also bought three photographic prints of Steichen's.
In 1902, when Stieglitz was formulating what would become Camera Work, he asked Steichen to design the logo for the magazine, with a custom typeface.
Steichen began experimenting with color photography in 1904, and was one of the first people in the United States to use the Autochrome Lumière process. In 1905, Steichen helped create the Little Galleries of the Photo-Secession with Stieglitz.
In 1911, Steichen was "dared" by Lucien Vogel, the publisher of Jardin des Modes and La Gazette du Bon Ton, to promote fashion as a fine art by the use of photography. Steichen then took photos of gowns designed by couturier Paul Poiret. These photographs were published in the April 1911 issue of the magazine Art et Décoration. According to Jesse Alexander, This is "...now considered to be the first ever modern fashion photography shoot. That is, photographing the garments in such a way as to convey a sense of their physical quality as well as their formal appearance, as opposed to simply illustrating the object."
After World War I, during which he commanded the photographic division of the American Expeditionary Forces, he reverted to straight photography, gradually moving into fashion photography. Steichen's 1928 photo of actress Greta Garbo is recognized as one of the definitive portraits of Garbo.
Read more about this topic: Edward Steichen
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