Edward S. Jordan - Family Ties

Family Ties

Mrs. Jordan's family (The Hannahs Company made children's furniture at 1324-1330 52nd Street) had connections within Kenosha society, and it is believed by Jordan biographer James Lackey that she asked her family to make a contact with Thomas B. Jeffery about securing a position for her husband at Jeffery’s automobile company which produced the Rambler automobile in Kenosha. Upon arriving in Kenosha, Jordan was offered a position with the Jeffery concern.

In 1909, Thomas Jeffery died and the leadership of the company passed to his son Charles, who, in 1914, renamed the car the Jeffery in honor of his late father. While successful, Charles Jeffery decided to leave auto making in 1915, following a harrowing ordeal in the sinking of the Lusitania. Jeffery’s wife had purchased a high-quality life preserver prior to her husband’s trip, and it saved his life. However the event also caused Jeffery to re-evaluate his life and priorities, and automaking wasn’t one of them; he sold the Jeffery concern to Charles Nash, who renamed the concern the Nash Motors Company.

Nash extended an invitation to Jordan to stay on, but Jordan decided to pursue building his own type of car. According to Jordan, “Cars are too dull and drab.” He reasoned that since people dressed smartly, they were willing to drive “smart looking cars” as well.

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