The Edinburgh Woollen Mill (Group) Ltd (EWM Group) is now the holding company for three core brands: Edinburgh Woollen Mill; Jane Norman; Peacocks. The group owns 314 stores in the UK, comprising:
- 192 EWM branded stores
- 120 Pondon Home stores
- 94 stores under individual local fascias, with product ranges heavily weighted towards locally themed gifts and souvenirs
- 28 Sites selling all of the groups concepts under individual fascias
- A Number of Tourist Attractions are also owned by the EWM group, including: The Scottish Deer Centre near St Andrews, which comprises a 55 acres (22 ha) Deer park; the Scottish Wool Centre in Perthshire
On 22 February 2012, it was announced that EWM had purchased the Peacocks clothing retail brand, 388 Stores, concessions, the headquarters in Cardiff and logistics functions in Wales. 224 stores were not sold to EWM, resulting in 3,100 immediate job losses.
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—Franz Grillparzer (1791–1872)
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Then something decidedly like a spill,—
And the parson was sitting up on a rock,
At half-past nine by the meet’n’-house clock,—
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MWhat do you think the parson found,
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The poor old chaise in a heap or mound,
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—Oliver Wendell Holmes, Sr. (1809–1894)