Micro Instrumentation and Telemetry Systems
Roberts worked with Forrest Mims at the Weapons Laboratory, and both shared an interest in model rocketry. Mims was an advisor to the Albuquerque Model Rocket Club and met the publisher of Model Rocketry magazine at a rocketry conference. This led to an article in the September 1969 issue of Model Rocketry; "Transistorized Tracking Light for Night Launched Model Rockets". Roberts, Mims and two other lab coworkers, Stan Cagle and Bob Zaller, decided they could design and sell electronics kits to model rocket hobbyists. Roberts wanted to call the new company Reliance Engineering, but Mims wanted to form an acronym similar to the Massachusetts Institute of Technology's MIT. Cagle came up with Micro Instrumentation and Telemetry Systems, MITS. They advertised the light flasher, a roll rate sensor with transmitter and other kits in Model Rocketry, but the sales were disappointing.
Mims wrote an article about the new technology of light-emitting diodes that was to be published in the November 1970 issue of Popular Electronics magazine. He asked the editors if they also wanted a project story, and they agreed. Roberts and Mims developed a LED communicator that would transmit voice on an infrared beam of light to a receiver hundreds of feet away. Readers could buy a kit of parts to build the Opticom LED Communicator from MITS for $15. MITS sold just over a hundred kits. Mims was now out of the Air Force and wanted to pursue a career as a technology writer. Roberts bought out his original partners and focused the company on the emerging market of electronic calculators.
Read more about this topic: Ed Roberts (computer Engineer)
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—Ivan Sergeevich Turgenev (1818–1883)