Economist Group - History

History

In July 2004, The Economist Group launched an upmarket lifestyle magazine called Intelligent Life, an annual publication. This magazine was redesigned as a quarterly in September 2007, and became a bi-monthly publication in August 2011.

Launched in 2010, the Ideas People Channel is a vertical online advertising network of 50+ sites defined by the mindset of the audience. The sites recruited for the network were identified by the readers of The Economist as their favourite online destinations for topics on business, globalisation, innovation and culture. The channel competes in the lower-cost, high-volume network advertising market, a category not previously served by The Economist online. The Ideas People Channel is unique in that it offers advertisers access to an influential psychographic group of over 35 million unique users around the world. Also recently launched is Economist Education, providing e-learning courses.

In March 2012 The Economist Group acquired TVC Group, a content driven communications agency, based in London. The acquisition fits in with the Group's long-term commercial strategy of building a broad range of services for its growing client base.

In April 2012 the Economist Intelligence Unit expanded in Asia with the acquisition of Clearstate, a market intelligence firm specialising in customised strategic advisory and primary research solutions in the healthcare and life sciences domains.