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A promotional picture of Pauline Fowler and Joe Macer was used on the official Torchwood website, in a fictional magazine article about aliens. Ben Rawson Jones compares the arguments between Gwen and Rhys in Torchwood to "the kitchen sink melodrama usually seen in EastEnders".
The Office for National Statistics have attributed the rise in babies called Ruby in 2006 to the character of Ruby Allen.
It is also mentioned frequently in the Shopaholic book series written by Sophie Kinsella as the favourite TV show of Becky Bloomwood, the main character.
The monthly Dot Cotton Club, a gay club night in Cambridge, is named after the character of Dot Branning, who was previously named Dot Cotton. Dot is probably the most notable smoker on British television as she rarely appears on-screen without a cigarette. The character is so synonymous with smoking that the term "Dot Cotton syndrome" is used within the health industry to: "describe the elderly population who continue to smoke heavily without registering the health problems they are or will soon suffer from, seeing it as their only pleasure left in life".
Chris Moyles' Difficult Second Book contains a chapter called "There Is No Carry On in EastEnders", referring to many things that cannot exist in the EastEnders fictional world, due to actors appearing in both TV shows, including Spandau Ballet (Martin Kemp), Carry On (Barbara Windsor), Grange Hill (Todd Carty and Susan Tully), Hotel Babylon and Red Cap (Tamzin Outhwaite), Jonny Briggs and Star Wars (Leslie Schofield), Lovejoy, Only Fools and Horses and Dad's Army (John Bardon), Bergerac, Inspector Morse and Minder (Perry Fenwick), The Sweeney and Eldorado (Derek Martin), Are You Being Served? (Wendy Richard), "Parklife" and Quadrophenia (Phil Daniels) and A Touch of Frost (Kyte).
The comic book League of Extraordinary Gentlemen vol 1 #6 included characters named Mitchell and Watts (described as a "dirty denizen of the East End") in the Artful Dodger's gang in the late 19th century.
Read more about this topic: East Enders In Popular Culture