Later Years
On February 8, 1899, at the age of fifty, Earl Sloan married Bertha Woolaver (occasionally spelled "Wolaver"), a Newport native, who had gone to Boston to pursue a nursing career. Just prior to their engagement, Earl had been having dinner at Bertha's father's house in Nova Scotia, and had asked for an introduction. What followed was a whirlwind courtship, followed soon after by Earl's proposal to her, giving her two weeks to prepare for their wedding and a trip to Europe afterward, which would serve as both a honeymoon and a business trip. The couple never had children.
In 1900, Foreman Sloan left the business, but Earl continued, adopting his father's title "Doctor" and organizing a company to manufacture the liniment. The company offices were moved to Boston in 1904 when Dr. Sloan purchased a large factory building, formerly owned by Green's Nervura Medicine Company. On October 26 of that same year, the business was incorporated as "Dr. Earl S. Sloan, Incorporated." Records in the office of the Secretary of State for the Commonwealth of Massachusetts disclose that the authorized capital for the new corporation consists of $50,000, $10 per parcel. The principals of the new corporation were Dr. Sloan, Archie MacKeigan, and Andrew Sloan, who served as the Treasurer. A business report of the time indicated that "the concern is recorded as one of the largest of its kind and goods are sold extensively throughout the country."
Dr. Sloan's business grew rapidly due to his advertising efforts. He was particularly fond of newspaper advertising. Dr. Sloan's promotional efforts included frequent travel. A newspaper article from 1907 announced that he had completed arrangements for an extended trip through Great Britain and Europe during the summer months of that year.
Dr. and Mrs. Sloan made their home at Pine Lodge in Roxbury, Massachusetts. It was purchased in 1909 and included 9 acres (36,000 m2), located on the east side of Cottage Avenue. In all, the house included twelve rooms, three baths, and nine fireplaces, and was luxuriantly furnished.
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