Production
The episode was the first episode of the series directed by Craig Zisk. Zisk had previously directed episodes of Nip/Tuck, Weeds, Scrubs, Smallville, and The Single Guy. "Dunder Mifflin Infinity" was written by Michael Schur, who plays Dwight's Amish cousin Mose.
For Ryan's new appearance this season, the writers originally had B. J. Novak grow a goatee. Show runner and executive producer Greg Daniels decided to have Novak lose the goatee, because according to Novak "a goatee would make Ryan a flat-out chump. And we wanted it to be more subtle." In addition to his five o'clock shadow, Ryan was also seen wearing black clothes. Novak explained that "We wanted him to dress as obnoxious as possible. As much black as possible." "Dunder Mifflin Infinity" went along with a website that had been created with the same name. The website was part of a game in which fans of The Office would sign up, and become "employees" of different "branches". Members of the site would perform tasks such as design a logo for the company or make Creed look young again.
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“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)
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—Karl Marx (1818–1883)
“... this dream that men shall cease to waste strength in competition and shall come to pool their powers of production is coming to pass all over the earth.”
—Jane Addams (1860–1935)