Drake's - Expansion

Expansion

Throughout its history, Drake's Cakes have attempted to expand to other areas, either through third-party distribution deals, or shipping frozen cakes to distant areas, such as Florida.

This remote presence reflected the preferences of many Drake's consumers from the north who had relocated to that retirement haven. Reinforcing this brand loyalty was the distinction that Drake's were at one time one of the very few (if not the only) kosher snack cakes on the market, eschewing lard (forbidden under kosher laws outright) and tallow (prohibited in conjunction with dairy products commonly used in baking).

By 1989, Drake's could be found as far away as Southern California, through a deal with a local distributor for the Von's supermarket chain. But the distributor soon failed, and the arrangement ceased. Not long afterwords, distribution in the established Maryland and Washington, D.C., areas folded. In the Fall of 2005 IBC operations in Orlando, Florida discontinued carrying the products.

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