DoubleClick For Publishers Small Business
DFP Small Business is a hosted ad management solution that helps growing publishers to move ahead with the set of sophisticated feature set. DFP Small Business offers a complete toolkit for managing and growing both directly and indirectly sold advertising including streamlined trafficking, ad delivery, advanced forecasting and granular reporting, inventory management, new web service API, interactive user interface, integrated revenue optimization, and direct access to the advertisers from all over the world.
Earlier with GAM reporting and tracking was poor, as the user interface was not friendly and it took longer time to generate reports so it was hard for publishers to show advertisers customized report. Also, Google Ad Manager analytics differed from DoubleClick analytics. Thirdly, GAM required tracking code to be included in the header of every page just like its competitor OpenX, this problem still continues. With DFP Small Business reporting issue and analytics count discrepancies no longer exist.
DFP Small Business is a comprehensive and contemporary ad platform for ad delivery and revenue optimization across your directly-sold ads, AdSense, and ad networks.
Read more about this topic: Double Click For Publishers By Google
Famous quotes containing the words publishers, small and/or business:
“Time & Co. are, after all, the only quite honest and trustworthy publishers that we know.”
—Henry David Thoreau (1817–1862)
“Poetry is the most direct and simple means of expressing oneself in words: the most primitive nations have poetry, but only quite well developed civilizations can produce good prose. So don’t think of poetry as a perverse and unnatural way of distorting ordinary prose statements: prose is a much less natural way of speaking than poetry is. If you listen to small children, and to the amount of chanting and singsong in their speech, you’ll see what I mean.”
—Northrop Frye (1912–1991)
“The whole business of your life overwhelms you when you live alone. One’s stupefied by it. To get rid of it you try to daub some of it off on to people who come to see you, and they hate that. To be alone trains one for death.”
—Louis-Ferdinand Céline (1894–1961)