Don Ce Sar - Opening

Opening

Rowe's "Pink Lady" opened on January 16, 1928, with an extravagant party attended by the elite of Tampa and St. Petersburg. The hotel quickly became a favorite romping ground for the rich and famous of the Jazz Age including F. Scott Fitzgerald, Clarence Darrow, Al Capone, Lou Gehrig, and Franklin D. Roosevelt. The Pink Palace continued to attract the rich and famous throughout the Great Depression, thanks in part to a deal made with New York Yankees owner Jacob Ruppert to house his team during spring training for three years.

However, after the sudden death of Rowe without a will, "The Don" was left to his estranged wife and began to fall into desrepair until the United States entered into World War II and the hotel was bought out by the Army for $450,000. It was converted into a military hospital and reopened in December 1942. In February 1944 the Don Ce-Sar became a U.S. Air Force convalescent center. In June 1945 the Don Ce-Sar was ordered closed and was vacant by September of that year. It was converted into a Veterans Administration Regional Office by the end of 1945.

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