Today
In all respects other than name, the majority of Dominion stores in Newfoundland operate with the same appearance and format as the company's flagship Loblaws and Atlantic Superstore supermarkets, and its newest St. John's area locations are similar in format to the Loblaw-owned Real Canadian Superstore. Since 2002, these locations have in fact been operated as part of the Atlantic Superstore unit, with nearly identical advertising campaigns, including the "Prices you can trust" slogan used by both Atlantic Superstore and Real Canadian Superstore. Nonetheless, Loblaw has not indicated any plans to discontinue its use of the Dominion banner.
In the past few years, the chain has relocated or consolidated a number of locations into the "market" or superstore formats. Whereas there were roughly six locations in the early 2000s in St. John's proper (and many more in years past), there are now only three Dominion stores in the city, none built before 2000. This transition culminated with the opening of a Dominion on the site of the former Memorial Stadium in St. John's in 2007. Coincident with that opening, two medium-size locations in the east end of St. John's built in the early 1990s were closed, while a third (Churchill Square) was converted to a SaveEasy. As a result, it is believed that all Dominion stores in the province have now been transitioned to the newer formats.
Read more about this topic: Dominion Stores (Newfoundland)
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