Dodge Trucks
Over the years, Dodge has become at least as well known for its many truck models as for its prodigious passenger car output. In 2009, trucks were spun off into the Ram brand, named after the brand's most popular truck, the Dodge Ram. However, it should be noted that even though the Ram trucks are marketed separately from Dodge cars, Ram President Fred Diaz has stated that "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
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Famous quotes containing the word dodge:
“Behold then Septimus Dodge returning to Dodge-town victorious. Not crowned with laurel, it is true, but wreathed in lists of things he has seen and sucked dry. Seen and sucked dry, you know: Venus de Milo, the Rhine or the Coloseum: swallowed like so many clams, and left the shells.”
—D.H. (David Herbert)