Music Video
The music video for "Do Somethin'" was filmed in December 2004 in Los Angeles, California. It was co-directed by Spears and Billie Woodruff, who previously worked with her in "Born to Make You Happy". Spears described the shoot as "hectic", adding it was filmed "in a record-breaking five hours". She also commented about co-directing with Woodruff, saying that "he had no no ego whatsoever, and the whole process was just so much fun". Spears is credited as "Mona Lisa" in the video, as she said "I kinda think she's like my alter ego whenever I feel like being mean or possibly like bustin' people around to get stuff right ... It's kinda easier to be called 'Mona Lisa' instead of Britney". The video was also choreographed and styled entirely by Spears, with clothing from Juicy Couture. Spears ultimately added that working behind the camera inspired her to become a director in the future, explaining, "After doing about 20 videos, it gets kind of boring playing the same role. I feel like being behind the camera is sometimes more satisfying than being in front of it".
In the music video, Spears wears a pink mid-riff t-shirt reading "Love Boat" and a pin capelet going to a club named Hole in the Wall with four blond bandmates. During the first verse, they fly in a pink Hummer and move their heads to the beat on the song, while Spears puts the truck on autopilot. The Hummer's dashboard has a Louis Vuitton pattern. They finally arrive to the club and dance in the dancefloor while being stared at by other people. Near the end of the video, Spears and her bandmates start performing on a stage. The video also includes intercut scenes of Spears in a separate room, wearing black underwear and a white mini fur coat, that was compared to the black-and-white scenes in the music video for "My Prerogative". Jennifer Vineyard of MTV described Spears's attitude in the video as " back and forth between trying to look sexy and then goofy". Since the music video was not going to be serviced in the United States, it was set to premiere in MTV UK on January 21, 2005. However, it was leaked online on January 18, 2005.
On November 18, 2007, it was reported by Forbes that LVMH's Louis Vuitton won a lawsuit on 80,000 EUR in damages for the close-up shots of the truck's dashboard, which featured the brand's logo without authorization. The tribunal found the director of the video had clearly emphasized the logo. The tribunal ruled that responsibility for the unauthorized use lay with Sony BMG, its subsidiary Zomba Group of Companies as well as MTV Online, and not Spears herself. The music video was also banned in all European TV channels.
Read more about this topic: Do Somethin'
Famous quotes containing the words music and/or video:
“The first condition for making music is not to make a noise.”
—José Bergamín (1895–1983)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)