Finances
Division I athletic programs generated $8.7 billion in revenue in the 2009–2010 academic year. Men's teams provided 55% of the total, women's teams 15%, and 30% was not categorized by sex or sport. Football and men's basketball are usually the only sports that are profitable for universities, with others usually losing money. The BYU Cougars, for example, in 2009 had revenue of $41 million and expenses of $35 million, resulting in a profit of $5.5 million or about 16% margin. Football (60% of revenue, 53% profit margin) and men's basketball (15% of revenue, 8% profit margin) were profitable; women's basketball (less than 3% of revenue) and all other sports were unprofitable.
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