The Purposes of Direct Marketing Associations
The purposes are generally ..
- Promoting direct marketing techniques and companies to consumers.
- Fighting negative images of the direct marketing industry.
- Providing training and professional development opportunities to marketers.
- Conducting industry research.
- Hosting networking conferences for marketers.
- Promoting direct marketing, informing consumers of the safeguards that exist, and promoting the DMA as their protector, contact point and regulator.
- Trying to ensure that their members create consumer confidence.
- Advising how companies should use information by operating within the terms of Data Protection Acts.
- Lobbying against Data Protection Acts which protect data against redistribution.
- Lobbying against laws forbidding e-mail address harvesting.
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