The Purposes of Direct Marketing Associations
The purposes are generally ..
- Promoting direct marketing techniques and companies to consumers.
- Fighting negative images of the direct marketing industry.
- Providing training and professional development opportunities to marketers.
- Conducting industry research.
- Hosting networking conferences for marketers.
- Promoting direct marketing, informing consumers of the safeguards that exist, and promoting the DMA as their protector, contact point and regulator.
- Trying to ensure that their members create consumer confidence.
- Advising how companies should use information by operating within the terms of Data Protection Acts.
- Lobbying against Data Protection Acts which protect data against redistribution.
- Lobbying against laws forbidding e-mail address harvesting.
Read more about this topic: Direct Marketing Association
Famous quotes containing the words purposes, direct and/or associations:
“Since [Rousseau’s] time, and largely thanks to him, the Ego has steadily tended to efface itself, and, for purposes of model, to become a manikin on which the toilet of education is to be draped in order to show the fit or misfit of the clothes. The object of study is the garment, not the figure.”
—Henry Brooks Adams (1838–1918)
“In Europe life is histrionic and dramatized, and ... in America, except when it is trying to be European, it is direct and sincere.”
—William Dean Howells (1837–1920)
“Hardly a man in the world has an opinion upon morals, politics or religion which he got otherwise than through his associations and sympathies. Broadly speaking, there are none but corn-pone opinions. And broadly speaking, Corn-Pone stands for Self- Approval. Self-approval is acquired mainly from the approval of other people. The result is Conformity.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)