DTC and Threats To National Sovereignty
- Canada: US terrestrial broadcasters and some US cable broadcasters that have access to the Canadian market via Canadian Radio-television and Telecommunications Commission (CRTC) regulation have effectively overridden Canada's laws that forbid DTC with respect to the transmission of these ads into the Canadian market via these broadcasters. The CRTC has not evicted these broadcasters from access to the Canadian market.
- Mexico: there is a similar case of national sovereignty to Canada with respect to some US terrestrial broadcasters running ads in Spanish on the Univision network—where reception of these broadcasts is possible in Mexico (only the states of Sonora and Baja California are affected).
- With the arrival of DTV conversion of the US in 2009, Canada and Mexico may be less affected by US terrestrial broadcasters and the issue of DTC.
- US cable broadcasters on Canadian cable TV systems continue to be in violation even since 2009.
Read more about this topic: Direct-to-consumer Advertising
Famous quotes containing the words threats, national and/or sovereignty:
“Do not extort money from anyone by threats or false accusation, and be satisfied with your wages.”
—Bible: New Testament, Luke 3:14.
John the Baptist to Soldiers.
“Any honest examination of the national life proves how far we are from the standard of human freedom with which we began. The recovery of this standard demands of everyone who loves this country a hard look at himself, for the greatest achievments must begin somewhere, and they always begin with the person. If we are not capable of this examination, we may yet become one of the most distinguished and monumental failures in the history of nations.”
—James Baldwin (1924–1987)
“What if it tempt you toward the flood, my lord,
Or to the dreadful summit of the cliff
That beetles o’er his base into the sea,
And there assume some other horrible form
Which might deprive your sovereignty of reason,
And draw you into madness?”
—William Shakespeare (1564–1616)