DTC and Threats To National Sovereignty
- Canada: US terrestrial broadcasters and some US cable broadcasters that have access to the Canadian market via Canadian Radio-television and Telecommunications Commission (CRTC) regulation have effectively overridden Canada's laws that forbid DTC with respect to the transmission of these ads into the Canadian market via these broadcasters. The CRTC has not evicted these broadcasters from access to the Canadian market.
- Mexico: there is a similar case of national sovereignty to Canada with respect to some US terrestrial broadcasters running ads in Spanish on the Univision network—where reception of these broadcasts is possible in Mexico (only the states of Sonora and Baja California are affected).
- With the arrival of DTV conversion of the US in 2009, Canada and Mexico may be less affected by US terrestrial broadcasters and the issue of DTC.
- US cable broadcasters on Canadian cable TV systems continue to be in violation even since 2009.
Read more about this topic: Direct-to-consumer Advertising
Famous quotes containing the words threats, national and/or sovereignty:
“Do not extort money from anyone by threats or false accusation, and be satisfied with your wages.”
—Bible: New Testament, Luke 3:14.
John the Baptist to Soldiers.
“All experience teaches that, whenever there is a great national establishment, employing large numbers of officials, the public must be reconciled to support many incompetent men; for such is the favoritism and nepotism always prevailing in the purlieus of these establishments, that some incompetent persons are always admitted, to the exclusion of many of the worthy.”
—Herman Melville (1819–1891)
“... if we can imagine the art of fiction come alive and standing in our midst, she would undoubtedly bid us to break her and bully her, as well as honour and love her, for so her youth is renewed and her sovereignty assured.”
—Virginia Woolf (1882–1941)