DTC and Threats To National Sovereignty
- Canada: US terrestrial broadcasters and some US cable broadcasters that have access to the Canadian market via Canadian Radio-television and Telecommunications Commission (CRTC) regulation have effectively overridden Canada's laws that forbid DTC with respect to the transmission of these ads into the Canadian market via these broadcasters. The CRTC has not evicted these broadcasters from access to the Canadian market.
- Mexico: there is a similar case of national sovereignty to Canada with respect to some US terrestrial broadcasters running ads in Spanish on the Univision network—where reception of these broadcasts is possible in Mexico (only the states of Sonora and Baja California are affected).
- With the arrival of DTV conversion of the US in 2009, Canada and Mexico may be less affected by US terrestrial broadcasters and the issue of DTC.
- US cable broadcasters on Canadian cable TV systems continue to be in violation even since 2009.
Read more about this topic: Direct-to-consumer Advertising
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