Marketing
DFS has used 'Deals For Sunday' as its full name in marketing in the past.
For many years in the 1980s and 90s actor Tom Adams was the face of DFS's television advertisements. He famously read out the catchphrase "Darley-Dale, Measham, Droitwich, Grantham, Northampton, Shrewsbury, Cannock, Fenton and Banbury" at the end of each commercial. Eventually so many new stores opened that this listing was stopped.
One television commercial by DFS was banned by the Advertising Standards Authority (United Kingdom) following complaints that the company had doctored the footage to inflate the perceived size of their sofas, relative to the actresses.
Read more about this topic: DFS (British Retailer)