A destination marketing organization or convention and visitor bureau promotes a town, city, region, or country in order to increase the number of visitors. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services.
Such organizations promote economic development of a destination by increasing visits from tourists and business travelers, which generates overnight lodging for a destination, visits to restaurants, and shopping revenues. Convention and visitor bureaus are the most important tourism marketing organizations in their respective tourist destinations, as they are directly responsible for marketing the destination brand through travel and tourism "product awareness" to visitors. DMOs produce billions of dollars in direct and indirect revenue and taxes for their destinations' economies with their marketing and sales expertise.
Destination marketing organizations are often called travel, convention, visitors, or tourism bureaux, welcome centers, information centers and more. Regardless of the name, these organizations offer many services to the traveling public.
Read more about Destination Marketing Organization: Australia, Barbados, Germany, Korea, Italy, Prague, United States, Scandinavia
Famous quotes containing the words destination and/or organization:
“They wear their godhead lightly.
They look out from their hill and say,
To themselves, “We have nowhere to go but down;
The great destination is to stay.””
—William Dewitt Snodgrass (b. 1926)
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—Herbert Hoover (1874–1964)