History
The use of oil in a mouthwash product was proposed by Mel Rosenberg, following his study of bacteria that break down oil spills. Dentyl pH was first launched in the UK in 1997, through Fresh Breath Limited, as part of a patients' programme that aimed to prevent or treat bad breath, plaque and gum disease. Dentyl pH instantly sparked interest due to its unique formula; It consists of two separate, coloured phases: a water-based phase that contains the antibacterial agent Cetylpyridinium Chloride (CPC) and an oil-based solution with natural essential oils. The mouthwash is shaken before use to create a temporary emulsion so that the oils mix with the CPC. This emulsion is clinically proven to lift debris and bacteria from the mouth and is stated to kill up to 99% of oral bacteria.
In 2007, Dentyl pH released Icy-Fresh Mint and Icy-Fresh Cherry flavours to be sold alongside the original Smooth Mint flavoured mouthwash. In July 2007, the brand was bought by Blistex Inc. A new flavour, Minty Citrus Splash, was launched in 2008, the first flavour of its kind in the market. In 2009, Dentyl pH developed Ultra Cleanse, which contains Bicarbonate of Soda to help neutralise plaque acid and further minimise build up of plaque. In the UK, April 2009, Dentyl was recalled due to a 'microbiological problem' by its UK manufacturer McBride. This led to the product being withdrawn from McBride and the contract being given to Boots Contract Manufacturing at their facility in Nottingham.
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