Comic Fandom: Fanzines and Conventions
Gifford was a pivotal figure in the development of comics "fandom" in the UK, first through his writing and publishing of early fanzines in the 1950s. In the 1970s he helped introduce comics conventions to the UK, events where creators and industry figures could meet and respond to comics fans. It was a significant progression of the already established comics marts where comics were simply sold, and in which Gifford was a key figure, providing the introductory presentation at the Comic Mart Summer Special 1974 and other UK events.
In 1974 he was the only comics industry guest at an early meeting of Britain's major comics convention, Comicon 74. Gifford organised Comics 101 in 1976, the first convention dedicated to British comic creators, with guests including celebrated figures in British comics including Frank Hampson, Leo Baxendale, Frank Bellamy and Ron Embleton, Marvelman creator Mick Anglo and Garth creator Steve Dowling, Gifford conducting an on-stage interview with Dowling. The name of the convention was a reference to the 101 years since the first issue of Funny Folks (1874) which Gifford regarded as the first comic.
In 1977 Gifford co-founded the Society of Strip Illustration, a network for all those involved in any stage of the creative process of comics production which later became the Comic Creators Guild. In 1978 he established the Association of Comics Enthusiasts, whose newsletter Comic Cuts ran for 14 years proper and, as a section of UK comics fanzine The Illustrated Comics Journal, until his death. Gifford also wrote extensively for comics magazines and fanzines, particularly Comic Cuts, and it was here that he wrote some of his most specialist work on comics history and criticism.
Prizegiving of the first Ally Sloper Awards for comic creators also took place at Comics 101, with Bob Monkhouse presenting.
Gifford continued to organise, guest and attend comics conventions throughout the 1970s, 80s and 90s in the UK, USA and throughout Europe, including regular guest appearances the Lucca International Comics Festival, and was a guest speaker at the 1st UK Paperback and Pulp Bookfair in 1991.
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