Commercial Sponsorships
With his contemporary the footballer Stanley Matthews Compton was the first British sportsman to make a substantial living by exploiting his sporting reputation to provide advertisements and endorsements. For many years he was the public face of the Brylcreem range of men's haircare products (for an example see page viii of the 1955 edition of Wisden Cricketers' Almanack). Denis Compton developed a close working relationship with Royds Advertising, and Its Chairman, who at that time was Nicholas Royds.
Read more about this topic: Denis Compton
Famous quotes containing the word commercial:
“I do seriously believe that if we can measure among the States the benefits resulting from the preservation of the Union, the rebellious States have the larger share. It destroyed an institution that was their destruction. It opened the way for a commercial life that, if they will only embrace it and face the light, means to them a development that shall rival the best attainments of the greatest of our States.”
—Benjamin Harrison (1833–1901)