Release and Reception
Between the release of Slay Tracks and the recording sessions for Demolition Plot J-7, Koretzky formed Drag City with Dan Osborn. The first release from the label was the Royal Trux single "Hero Zero", which sold well. Despite the new label's early financial struggles, Drag City used the profit from "Hero Zero" to press and release 1000 copies of Demolition Plot J-7. Kannberg designed the cover of the EP, as he had done previously with Slay Tracks.
Demolition Plot J-7 was met with favorable reviews upon its release, though most of these reviews were from underground music zines. One of the few reviewers from a major music magazine to review Demolition Plot J-7 upon its release, Robert Christgau of the Village Voice gave the EP a two-star honorable mention, citing "Forklift" as a highlight.
Demolition Plot J-7 was ranked as the fourth best EP of 1990 in the Village Voice Pazz & Jop Critic's Poll. Demolition Plot J-7 helped define the early "messed-up, art-steeped guitar noise" sound of Drag City, which would become a seminal independent label. Donna Freydkin of CNN.com wrote in a 1999 retrospective of the band's history that "it was with the release of the 1990 EP that Pavement secured a devoted following." Village Voice writer Michaelangelo Matos noted Demolition Plot J-7 and its follow-up, the 1991 EP Perfect Sound Forever, as "epochal to ... sloppy early-'90s undergrads."
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